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Performance Analyst

Performance Analyst [ad_1]

We are currently looking for an experienced Performance Analyst to join an online gaming company based in Hammersmith. The Performance Analyst will sit within the Gaming team. You will be responsible for delivering the insight and analysis that drives marketing and product decisions for Gaming and International Growth in overall this area. This is an area of huge growth and the Performance Analyst will be crucial to the success in driving revenues. As a Performance Analyst you will be responsible for conducting detailed analysis across a broad spectrum including deep dives, player segmentation, campaign analysis, CRM optimisation, player lifecycle and cross product optimization. The role requires a strong analytical background coupled with an ability to relate results to the player experience and form recommendations which add value. Performance Analyst Key Responsibilities: * Deep dive into complex data sets in order to understand, identify and monitor key factors which can improve KPIs and drive the business forward. * Collaborate to enhance the optimization and tracking of reports, escalation process, automated alerts, business rules, etc Deliver stand-alone presentations giving insight on commercial challenges, requiring complex analysis using large multi-variable data sets, presenting results and recommendations to senior audience. * Proactively drive the business by identifying weaknesses and opportunities for product and revenue growth. * Identify gaps in data sources and work with central teams to provide data in tables. * Regularly check and reconcile veracity of data matches back KPIs reports. * Understand product player segmentation and build cross product optimization models which promote the multi-product pillars and drive the single customer view. * Fully comprehend the customer journey and identify key areas to enhance the customer experience and reduce churn. * Campaign tracking and analysis of marketing communications across all gaming products including CRM and promotional activity. * Collaborate to optimize processes and reporting systems across products within the gaming division. * Be very knowledgeable in testing processes, measurement, data mining and marketing data. Performance Analyst Essential Skills & Experience * Strong analytical skills and the ability to deal with large volumes of numerical data. * Hands-on experience working with Business Analytics and Big Data tools (e.g. PLSQL, Business Objects, data cubes, or similar) and proficient in writing queries using SQL. * Ability to connect analytical findings to a deep understanding of the customer in order to develop strategies that improve the customer experience and drive growth. * Advanced level MS Excel required. Experience working with power pivot and power views an advantage. * Good understanding of online customer behaviour and behavioural analysis strategies. * Experience with CRM related analysis including customer segmentations, campaign analysis and costing. If you have the desired skills and experience and would be interested in finding out more please respond to this advert by following the link below and attaching a copy of your most recent CV. I will then be in contact to discuss the role in more detail.

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